OSAKA, JAPAN – October 20, 2025 – Daihatsu Motor Co., Ltd. announced today a significant expansion of its digital transformation (DX) efforts, aiming to cultivate 3,000 DX personnel by fiscal year 2027. This ambitious target builds upon the company’s successful achievement of its previous goal to develop 1,000 DX personnel ahead of schedule by the end of FY2025. This strategic move underscores Daihatsu’s commitment to strengthening its corporate competitiveness and delivering new value to customers through pervasive digitalization.
Building on Success: A Foundation for Digital Growth
Daihatsu has reached a key milestone by developing 1,000 DX personnel by the end of FY2025, a testament to its proactive approach to fostering digital expertise within its workforce. This achievement serves as a robust foundation for the company’s expanded objective. The company champions company-wide DX through a dual strategy, integrating both top-down directives and bottom-up initiatives under the slogan “People-friendly, universal digitalization.” This approach empowers employees to proactively engage with and implement digitalization, thereby enhancing operational efficiency and driving transformation through the strategic use of digital technologies. Departments are actively managing digital utilization as a priority, fostering problem-solving and a shared understanding with management.
The DX Vision: Reforming Business, Organization, and Culture
To realize its long-term objectives, Daihatsu has formulated a clear roadmap for its DX Vision. This vision is centered on comprehensive reforms across its business operations, organizational structure, and corporate culture, all with the ultimate aim of providing innovative value to customers. This strategic reorientation is crucial for adapting to the evolving automotive landscape and meeting customer expectations in an increasingly digital world.
Strategic Skill Development and Training Initiatives
The path to developing 3,000 DX personnel by FY2027 involves a reinforced commitment to employee development. Daihatsu plans to introduce new training programs meticulously designed based on the Digital Skill Standards. Alongside this, the company is significantly expanding its in-house learning content to equip employees with the necessary digital competencies. This focus on practical, skills-based training ensures that Daihatsu can establish DX-savvy organizations across all its departments, fostering a culture of continuous learning and adaptation.
Accelerating Generative AI Adoption
A major component of Daihatsu’s accelerated DX strategy is the rapid integration of generative AI. The company began utilizing generative AI in 2022 and deployed its proprietary generative AI system in 2023, providing training for employees ranging from management to general staff. Looking ahead, Daihatsu aims to foster company-wide productivity by creating an environment where over 90% of its employees regularly utilize generative AI. This widespread adoption is expected to streamline workflows, enhance creativity, and drive innovation across various business functions. Generative AI’s capacity to personalize learning experiences and accelerate content creation is also being leveraged to further employee training and development, making learning more adaptive and integrated into daily work.
Broader Business Context and Future Outlook
This significant investment in human capital and digital capabilities is a key part of Daihatsu’s broader business strategy. In the context of recent organizational reforms and a renewed focus on its core strengths as a “mobility company centered on compact vehicles,” this DX push signals a forward-looking approach. By embracing digitalization and AI, Daihatsu is not only enhancing its operational efficiency but also preparing to deliver enhanced customer experiences and maintain its competitive edge in the global market. The company’s commitment to “Staying close to our customers and enriching their lives” remains central as it accelerates these vital initiatives. This major business news highlights Daihatsu’s dedication to innovation and its strategic vision for the future.
